Bruzzone Research Company

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The Bruzzone Research Company, established in 1976, specializes in advertising research.  Those searching for information on the following types of research will find them covered on this site:

 

Tracking Studies     Pre-testing

Post Testing            Copy Testing

Ad Testing               Copy Research

Ad Tracking             Advertising Research

BRC first achieved nationwide attention when it developed a system for measuring the number of people reached and affected by advertising based on recognition and a battery of diagnostic questions.  It was offered as an  improvement over "Day-After-Recall" testing which had been the standard of the industry for a quarter century, but is seldom used currently.  Ad Age started listing BRC as one of twelve leading ad testing firms in the country in 1982.

To check on BRC's current position in advertising research methodology don't miss the talks and articles on research listed in the "About BRC" section.   For our "Top 10 Insights" from industry conferences click on "What's New".

 

 

Questions or comments?   Here's how to contact us:

Telephone:  (510) 523-5505

Fax:  (510) 523-5507
 
Street address
  
     2515 Santa Clara Ave., Alameda CA, 94501

Electronic mail
General Information:
PaulShellenberg@BRUZZONE-RESEARCH.com
Project Status:
PatriciaWestervelt@BRUZZONE-RESEARCH.com

Management:

DonBruzzone@BRUZZONE-RESEARCH.com

Information Technology:

JoyceRinck@BRUZZONE-RESEARCH.com