Tracking Studies     Pre-testing

Post Testing            Copy Testing

Ad Testing               Copy Research

Ad Tracking             Advertising Research

BRC first achieved nationwide attention when it developed a system for measuring the number of people reached and affected by advertising based on recognition and a battery of diagnostic questions.  It was offered as an  improvement over "Day-After-Recall" testing which had been the standard of the industry for a quarter century, but is seldom used currently.  Ad Age started listing BRC as one of twelve leading ad testing firms in the country in 1982.

To check on BRC's current position in advertising research methodology don't miss the talks and articles on research listed in the "About BRC" section.   For our "Top 10 Insights" from industry conferences click on "What's New".