Hi Speed

What's in the Demo

A number of the different ways we show advertising to respondents online are illustrated in the demo survey that follows:

Full motion video – for the growing segment of the population that can be reached through their high speed, broadband connections to the internet.
Masked commercials – where retouching has removed everything identifying the advertiser, so we can ask “Do you remember who this was for?”
Color photo boards – virtually everybody who is online can be surveyed with these. They are also good when you want to check out a large number of commercials, and do it in a single survey.
Radio commercials - computer speakers and a 56K modem is usually enough to hear these.
Print advertising – billboards, posters, in store displays, and online ads can all be tested in the same way.
Pretesting story boards – We recently presented a paper to the ARF on this.
Diagnostics and demographics – The standard battery of questions we use in both areas, and for which we have extensive norms, is also included in this demo.

To see how all this works from the respondents’ viewpoint, along with some editorial comments intended for researchers, click on “Next”