(Announcer) Remember Jared from Name? Turns out he has inspired a lot of people. (Singer) …You’re still looking good. He’ll show you the way. His name is Jared, and he’ll lead you to Name. That’s where he goes, along with the rest, for seven sandwiches with six grams of fat or less. (Announcer) What an inspiration. Name Eat Fresh.
2. Do you remember seeing that commercial on TV?
Yes No Not sure
3. How interested are you in what that TV commercial is trying to tell you or show you about what's being advertised?
Very interested Somewhat interested Not interested
4. How does it make you feel about what's being advertised?
Good OK Bad Not sure
5. Please check any of the following if you feel they describe that commercial.
Amusing Familiar Pointless Appealing Fast moving Seen a lot Believable Gentle Sensitive Clever Imaginative Silly Confusing Informative True to life Convincing Irritating Warm Dull Lively Well done Easy to forget Original Worn out Effective Phony Worth remembering
6. Thinking about the commercial as a whole would you say you:
Liked it a lot Liked it somewhat Felt neutral Disliked it somewhat Disliked it a lot
7. * We have blocked out the name. Do you remember which restaurant was being advertised?
Subway Arby's Blimpie's Don't know
8. Does anyone in your household eat at this type of restaurant?
Regularly Occasionally Seldom or never
9. Are you ready to look at another commercial?
Yes No, I would like to quit
10. Please look over these pictures and words from a TV commercial.
(Man watching cartoons) Laughing. (Woman) Hey, I bought a vacuum. (Man) Laughing. Yes. You missed a spot. (Woman) Ah, it works. (Female Announcer) Spring cleaning all it takes is the right equipment… (Salesman) Perfect for you biggest problem areas (Female announcer) …and your Name. It’s everywhere you want.
11. Do you remember seeing that commercial on TV?
12. How interested are you in what that TV commercial is trying to tell you or show you about what's being advertised?
13. How does it make you feel about what's being advertised?
14. Please check any of the following if you feel they describe that commercial.
15. Thinking about the commercial as a whole would you say you:
16. * We have blocked out the name. Do you remember which credit card was being advertised?
Visa MasterCard American Express Don't know
17. How often do you use a credit card?
18. Are you ready to look at another commercial?
19. Please look over this ad from a magazine.
20. Do you remember seeing that ad in a magazine?
21. How interested are you in what that ad is trying to show you about what's being advertised?
22. How does it make you feel about what's being advertised?
23. Please check any of the following if you feel they describe that ad.
24. Thinking about the ad as a whole would you say you:
25. We have blocked out the name. Do you remember which company was being advertised?
Aetna BlueCross BlueShield Kaiser Other Don't know
26. How likely is it that you will be changing your health insurance in the next year?
Very likely Somewhat likely Not likely Don't have health insurance
27. To help us determine if different types of people have different attitudes and opinions, we would like some information about you.
GENDER
Male Female
28. AGE
Under 18 18 to 24 25 to 29 30 to 34 35 to 39 40 to 44 45 to 49 50 to 54 55 to 64 65 & over Refused
29. EDUCATION (highest level)
High school or less Some college College graduate
30. CHILDREN - Are there any children under 18 living in your household?
Yes No
31. Are you?
African American Asian Caucasian Hispanic Native American Other
32. OCCUPATION
Executive/Managerial Professional/Technical Sales/Office Work Craftsman/Foreman Other employment Homemaker Student Retired Not employed
33. INCOME (Total for all members of your household)
Under $10,000 per year $10,000 - $20,000 $20,000 - $30,000 $30,000 - $40,000 $40,000 - $50,000 $50,000 - $75,000 $75,000 - $100,000 Over $100,000 per year Refused
34. Please fill in your zip code:
Less than 1 hour per day 1 to 2 hours per day 2 to 3 hours per day 3 to 4 hours per day 4 to 6 hours per day More than 6 hours per day
36. TV VIEWING - On average, would you say you watch television?
37. Do you watch sports on TV?
38. Did you watch the Super Bowl this year?
No Yes, some of it Yes, all of it
39. Please check if you:
are connected to a cable TV system subscribe to HBO, Disney, or other channel you pay extra for have a VCR or CD player have a home video game connected to your TV have a remote control for your TV
40. PC USE Does your household own a personal computer for home use?
41. Check if you use a computer:
At Work At Home
42. Do you use the Internet for sending e-mail, or any other purpose?
Yes, at home Yes, at work No
43. MAGAZINE READERSHIP Do you read any magazines regularly?
44. (If yes) How many magazines do you read regularly (at least 3 out of 4 issues)?
1 2 or 3 4 or 5 6 or more
45. Thank you for completing our survey!
We need your name and e-mail address to notify you if you win the $100 cash drawing. We can't enter you in the drawing unless we have both your name and e-mail address. Please be assured that we will not use this information to contact you for any other purposes. First, please enter your name.
Name:
e-mail:
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