Donald E. Bruzzone - President and founder of BRC. Don is a widely published, recognized authority in the marketing research industry specializing in advertising research. He developed the BRC test - a method for measuring the effectiveness of TV commercials based on recognition and diagnostics that first brought BRC to national attention. He is a researcher with over 50 years experience studying the effect of marketing efforts on a wide variety of products for Safeway, Chevron and as Vice President - Research at Bozell Advertising, before founding BRC in 1976. He is a graduate of the University of California at Berkeley, with a B.S. and an MBA in Marketing.

Talks by Don Bruzzone, along with articles and papers he has written can be accessed by clicking here.

He has been a guest on a variety of talk shows including NBC's Today Show. His work has been cited in the columns of a number of newspapers and magazines including: New York Times, USA Today, Psychology Today, Wall Street Journal, Los Angeles Times, San Francisco Chronicle and Examiner, as well as on the websites of the Advertising Research Foundation (theARF.org), the Outdoor Advertising Association of America (OAAA.org)  and Survey Sampling International (SurveySampling.com).

Paul Shellenberg - Director of Sales - He is responsible for attracting new clients to BRC, making these clients aware of BRC's capabilities, and seeing that they are optimally applied to new clients needs. He is also responsible for maintaining BRC's client base, seeing that their needs continue to be met; publishing newsletters and background material on BRC, and maintaining BRC's database of clients and prospects. He has a Bachelor's Degree from California State University at San Diego. He is a member of the American Marketing Association and served as Vice President of Sales for the San Francisco Bay Area Chapter of the AMA (1996-97).

Patricia Westervelt - Field Director - She has been involved in numerous BRC research projects since 1989. Pat is responsible for project budgets; hiring field work facilities across the country; overseeing projects from approval to completion and delivery of final reports to clients. She is also responsible for keeping projects on time, and on budget by maintaining constant contact with data collection firms. She has a B.S. in accounting. She is Past President of the Northern California/Pacific Northwest Chapter of the Marketing Research Association. She is also an active member of the American Marketing Association and has served  from 1997-2006  as a Vice President and member of the Board for the SF Bay Area Chapter.  Pat has also achieved Professional Researcher Certification (PRC) status in March 2006.

Joyce Rinck - Tabulations Director - She has been involved in a wide variety of research projects at BRC since 1988. Joyce is in charge of all computer work and quantitative analysis. This includes a wide variety of multivariate procedures as well as the design and execution of computer cross tabulation tables. She was formerly a Project Manager in the Market Research Department of Pacific Bell. She has a Master's degree in Statistics from the California State University of Hayward.