BRC specializes in post testing and tracking: measuring the effect advertising has had after it has run.  It uses this database on how advertising actually works under real world conditions to provide a full range of survey and research services to help advertisers decide what to say, how to say it and where to say it.  These additional services include:

• Pretesting, predicting how new advertising will perform before it is actually run.
• Exploratory Research, to help show the most promising approaches to develop into more finished executions. 
• Marketing Mix Models, the ultimate stage of advertising and marketing research, a mathematical model that will predict what happens when changes are made in the marketing mix.