What's New

 

Post Test data for all 2009 Super Bowl Commercials now available.  BRCs updated data base is available for studying what worked and what didn't work during the past 18 Super Bowls.  For each of these 912 Super Bowl commercials, we not only have the number they reached and affected but also the types that were most likely to notice them and be affected by them, combined with the full BRC diagnostics detailed on BRC's ARM.  The typical application of this data base is to check past Super Bowl commercials to see how many used approaches, themes, types of humor, etc., similar to approaches being considering for next year, in order to get a good idea of how the commercials you are thinking of using are likely to perform.  

This annual syndicated study has become the definitive measure of successful advertising on the Super Bowl because its delayed recognition methodology shows the number that are still showing signs of having been reached and affected by Super Bowl commercials in the weeks following the game - providing evidence that the commercials had a lasting effect.


TOP 10 INSIGHTS, Don Bruzzone's popular single sheet recaps of conferences dealing with advertising research, can be read or downloaded by clicking on any of the following.  (Call or write for earlier years.)

 

 

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